Initiative

F.A.S.T. is FXR's in house developed life saving technology & product selling technology driver. Trail riders, to ice fishing or children playing near a possible hazard, this safety technology is meant for everyone.

Approach leveraged digital, print and tangible mediums to reach multiple targeted audiences and further drive home F.A.S.T. technology is for anyone. Executed through trade show demonstrations, video, print handouts, paid media, print advertising, dealer support training & assets.