Creative Direction & Development

FXR Racing is an international motorsport apparel brand based in Oak Bluff, Manitoba. FXR product is sold direct to consumers in FXR Factory Outlet Superstores & business to business dealers such as Yamaha, Cabela’s and more.

Stephanie designed multidimensional layered catalogs for both Booking & Consumer selling customer perspectives. She curated photoshoots from product selection, model designations and creative framing brief details to best represent the brands premium products.