Project Overview

Bootlegger is a mid range to premium denim retailer that appeals to early career professionals for both him or her looking to feel fashionable and great.

The following approach combines targeted & timely shoppable content relevant to the season focused on the Bootlegger Spring Transition Campaign a denim reset. Shorter term hero content is planned with a longer running body of creative followed by current dynamic UGC content to help drive strong branding. This campaign also features custom developed html components, tracking equipt with interactions for some new seasonal excitement.

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Objectives

• Develop a user journery that communicates the marketing campaign and promo strategy
• Create a shoppable experience that ultimately converts
• Optimize content
• Leverage shoppable UGC
• Content CRO Tracking

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Services Provided

• UX/UI
• Web Design
• Custom Bootstrap Development
• Content Design
• SEO
• KPI Monitory & Testing

These services helped Bootlegger establish brand campaign identity, drive conversion and set them up with content performance learnings.