Project Overview

Engaged in brainstorming, Ideation, and execution. Design, code, and test emails in the Salesforce Marketing Cloud platform. Stephanie collaborated closely with CRM, Marketing, and E-commerce teams to create daily promotional emails that align with promotional plans, adapted designs responsive to weekly report findings and monthly targets.

Building a strong connection with both new and existing customers is paramount. Stephanie crafted innovative experiences incorporating GIFs and user-generated content (UGC) to encourage active participation. By implementing strategic principles tailored to specific customer segments, the goal was to generate traffic and successfully convert customers.

Objectives

• Target High & Low AOV customers seperately
• Personalized content to email segment
• Incorperate gifs
• optimize content

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Services Provided

• Email Design
• Email Development
• Optimization
• Testing

These services helped Bootlegger develop learnings and drive engagement with the support of personalized content.