Project Overview

Warehouse One is a Canadian brand dedicated to offering customers well-made, affordable, comfortable, and stylish clothing. They provide a wide range of inclusive sizing options, making it easy for everyone to look and feel their best.

This initiative aims to drive upbeat, fresh campaign branding in a two-part content release. The content strategy connects customers from external channels to different sections of the website, including the homepage, CLPs, PLPs, and a time-sensitive gamified landing page designed to capture leads with a reward at the end.

Part two of the creative is then deployed mid-campaign to retarget customers and maintain momentum by keeping content fresh and options readily available at users' fingertips.

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Objectives

• Support paid advertising & SEO with site-wide campaign creative
• Capture leads – Spin to Win
• Retarget & maximize ROI
• Content CRO tracking
• A/B testing for Campaign Part 1 & Part 2

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Services Provided

• CLP Banners
• CLP Tiles
• Wyng Spin To Win
• Custom Bootstrap Development
• Content Design
• SEO
• KPI Monitory & Testing

These services helped Warehouse One maximize ROI, capture leads, initiate re-engagement loops, and develop momentum with fresh content for retargeted customers.