Project Overview

F.A.S.T. is FXR's in house developed life saving technology & product selling technology driver. Trail riders, to ice fishing or children playing near a possible hazard, this safety technology is meant for everyone.

Approach leveraged digital, print and tangible mediums to reach multiple targeted audiences and further drive home F.A.S.T. technology is for anyone. Executed through trade show demonstrations, video, print handouts, paid media, print advertising, b2b dealer support training & assets.

‍

Objectives

• Establish F.A.S.T. campaign branding identity
• Communicate in a variety of mediums how the technology performs
• Develop assets that can be shared with b2b partners

‍

Services Provided

• Print Design
• Trade Show PDP
• Paid Media
• Email Marketing Content
• Web Content
• B2B Content

These services helped FXR establish campaign branding, target different accessable audiences and educate both sellers & consumers. Creative solutions were also extended to B2B partners such as Yamaha, Cabela's, Adrenaline Unlimited and dealers globally.