Project Overview

FXR Racing is an international motorsport apparel brand based in Oak Bluff, Manitoba. FXR product is sold direct to consumers in FXR Factory Outlet Superstores & B2B dealers such as Yamaha, Cabela’s and more.

Stephanie designed multidimensional layered catalogs for both Booking & Consumer selling customer perspectives. She curated photoshoots from product selection, model designations and creative framing brief details to best represent the brands premium products.

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Objectives

• Highlight FXR's new premium Helium 2020 styles
• Promote FXR's new Clutch Helmet Technology & Designs
• Ensure optimal print production efficiencies
• Advocate for product details, booking info and cost.
• Rider engament

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Services Provided

• Print Design
• Photoshoot Directive
• Campaign Branding

These services helped FXR promote their newly developed premium styles, increase B2B bookings, ensure valid athlete testing & product development feedback.