Project Overview

Build campaign awareness and drive web traffic through email, paid media & social channels.

Objectives

• Support spring campaign awareness
• Drive traffic to Lookbooks, New Arrivals, Women, Tops & Bottoms CLP
• Personalized content for her

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Services Provided

• Campaign Branding
• Pay-Per-Click (PPC) Advertising Content
• Social Media Content
• Native Ad Content
• Video Content
• Modified content upon results

These services helped Bootlegger scale and target different customer groups during the transition period from winter to spring.