Project Overview

From early product development stages, B2B engagement to the consumer-facing product Stephanie produced creative direction unique to each launch with a thoughtful Omni channel approach in mind. Campaign tone, product photography, location photoshoot directive.Content strategy was shaped by best sellers, new product releases featuring the FXR 6D collab and seasonal product drivers.

Objectives

• Develop stock web artwork for the brands sub divisions MX, Snow, Lifestyle, Race Div and Pro Fish
• Monthly content planning that aligns with email marketing intitiatives
• Align paid media creative

Services Provided

• Web Content
• Paid Media Ads
• Photo editing
• Klayvio Email Content
• B2B Content

These services helped FXR scale their advertising efforts for both B2B and B2C experiences. Stocked content supported other departments to quickly pivot to the brands reactionary needs, support international markets (Can, US, Euro) and get media out to a variety of channels with speed.