Project Overview

Suzanne's is a 45+ fashion retailer for customers passionate about style,  high-quality fabrics, intricate details, and flattering silhouettes.

This projects user expereince aims to lay the wireframe groundwork for a seamless shopping experience, allowing customers to buy single items with PDP onclicks, Stylitics AI curated looks, or full collections. The design reflects the brands customer personas lifestyle, supporting versatile fashion choices for work, social outings, travel, and leisure.

Objectives

• Create a homepage user experience for Suzanne's Fall Launch
• Design with Art Of Style Campaign idenity
• Create customer journey
• Design Library & Components
• Leverage UGC & AI merchandising

‍

Services Provided

• UX/UI
• Web Design
• XD Design Library
• Competitor Research
• SEO
• KPI Monitory & Testing

These services helped Bootlegger establish brand campaign identity, drive conversion and set them up with content performance learnings.